Brand Building Awareness
Avatar Drones/Media offers brand building awareness through content creation, professional photography and regular visits to your projects; to help you showcase more of your work and what you can offer to potential clients/businesses.
What is brand building awareness?
As a business, your name (also known as, your brand) is very important to you.
The reputation you have and the quality of the work you showcase online, defines the types of clients you have, and you attract. Having low-quality photographs of your work on your website or social media platforms, often a time, directs lower-value customers and clients to your business; whereas having high-quality, high-end images and videos on your site, helps drive those higher-paying, higher-value, clients.
Brand building awareness is the process of building higher quality content across your business' website and social platforms to accurately showcase the type of work you do, how you do it, the detail and precision you put into your work, and quality you achieve.
On this page, we'll show you the differences between high-quality content and low-quality content, and how it affects your brand.
Case Study: Ralph Plastering Ltd
Ralph Plastering Ltd, reached out to us in July 2022 with a requirement they had for creating content.
They wanted us to create video and photography content with both drones and our ground cameras to showcase the projects they did, and their teams working on these projects.
When they first reached out to us, their Instagram page looked like they worked on very small residential projects, with a team of 2-3 people (see below images).
They discussed that they wanted to truly showcase the scale of the projects they undertook, and so our partnership began.
Our First Project to Capture
When we arrived on-site we were surprised by the scale of the project.
This was a MASSIVE multi-million £ build. We were shocked that these projects hadn't been captured, nor showcased across the website or social platforms, but we were ready to change it!
Below, you will see the main video we produced from this project, as well as the photographs we captured and created from the visit.
Make sure to change the video from low-quality to 4K by clicking the cog on the YouTube video > Quality > 2160 [4K] (or 1440 - [2K])
Instagram Reels
We also produced x4 Instagram Reels for Ralph Plastering - to further their audience reach and engagement online Instagram!
Next Steps
Following our first project being captured, we also helped Ralph Plastering Ltd with Content Management.
The first step was to design their new Instagram feed, utilising the images and videos, and then write the informing and engaging captions, before posting the content, every 2 days, across their instagram feed.
Below, you can see how their feed looked after we captured a couple more projects and posted the content to their Instagram.
Would you have guessed from their 'before' feed that they are a 100 team business, working on some of the top end commercial and high-end residential projects across Surrey and South London?!
How do we Brand Build with you?
Well, to keep things simple, there are two services you can choose from:
- Half/Full Day Booking to one site only (for main marketing videos + photos)
- Full Day Content Day Booking
You can see our Half & Full day projects across the rest of our 'Construction' case studies. [found under the 'Construction' tab]
Here, we're going to focus on the Content Day Bookings.
What is a Content Day Booking?
A Content Day booking is a full day booking where we visit as many sites as possible within a day for you, to capture drone, photography and stories content which you can use across your social media platforms and/or website.
Content Days are more cost effective for businesses not looking for marketing-style videos, as we can aim to get to as many sites as possible within a singular day.
This enables you/us to take the cost of the booking, and split it across multiple sites; resulting in a more cost effective way to capture and create content, as well as achieve high-quality content results for your business.
Below, we've included a case study for a Ralph Plastering Ltd's 9 'New Sites in one day, Content Day', so you can see what can also be achieved for you.
Ralph Plastering 9 New Sites Content Day
Take a look at the 9 New Sites we got to on this Content Day for Ralph Plastering Ltd, and the content we captured!
Click the pictures to expand them:
Ralph Plastering Ltd used this images across their website and portfolio to showcase updates to their projects, and progress on-sites.
These images were used for marketing material and to further promote their business and the services they offer.
Want to find out more about our content day bookings or get in touch with an enquiry or to make a booking?
Give us a call: